OUAI – Soft Mousse

I am incredibly excited to write about the OUAI Soft Mousse ($35) because a. I really have loved using this and b. it only has two stars on the Sephora Canada website, and I think it should definitely have a lot more, so I have taken it upon myself to give this product some much deserved love.

OUAI is a hair care brand that strives to create a collection of luxury but accessible hair products with realistic goals. The brand’s founder, Jen Atkin (also a celebrity hairstylist and founder of maneaddicts.com), has a holistic approach to her hair care range from supplements to shampoo and styling products – an “inside out” method.

If you have thin hair, you definitely need to pick up the Soft Mousse. I apply it to damp hair before blow drying – either with a round brush or just quickly drying my hair upside down.  As my hair starts to dry, I can instantly feel every strand get incredibly thick, which is an instant miracle for my extremely fine and limp hair.

The mousse feels a bit sticky at first but that totally disappears and leaves your hair soft with a great beach-y texture. It doesn't weigh down my hair at all and I can even use this on my roots (lightly) to add volume without my hair looking greasy. The scent is floral but has a great musky undertone that I can't get enough of. It's one of those scents that's incredibly pleasing when you get a whiff of your own hair throughout the day.

I am definitely #OUAIaddicted and I can’t wait to try more products - particularly the Wave Spray. This mousse has quickly replaced my Aveda Phomollient Styling Foam and Bumble and bumble Thickening Full Form Mousse.

Have you tried any OUAI products?